JONI SH – An Enterprise with a Vision


In the heart of Ballofc village in Podujeva, we unveil a success story centered around JONI SH Shpk, an enterprise founded in 2016 by Alban Shabani, a young man with an entrepreneurial spirit and a clear vision.

JONI SH Shpk embarked on a journey that has not only transformed the fate of its owner but also impacted numerous farmers and employees who became part of this inspiring narrative. JONI SH’s journey began with Alban, a young visionary determined to create something extraordinary. Fueled by a profound passion for agriculture and an unwavering belief in his vision, he initiated fruit cultivation on the land inherited from his parents. What began as a solo endeavor soon blossomed into a continuously expanding company.

In 2020, the company became operational with support from donors and loans obtained from various banks. The latter were guaranteed by the Kosovo Credit Guarantee Fund, and the funds were utilized for working capital. This expansion broadened not only the company’s physical size but also its impact.

Today, Joni Sh owns a state-of-the-art factory equipped with modern fruit packaging and freezing machinery, along with advanced refrigeration systems. It stands as the pioneer, not only in freezing various fruits like raspberries, blueberries, apricots, apples, blackberries, and plums, but also as the first to introduce packaged frozen fruits to the market.

Over the years, the team has grown significantly. From a solitary individual, there are now 25 dedicated regular employees who form the cornerstone of JONI SH Shpk. Their commitment and devotion have metamorphosed this enterprise into a business with a unique and extraordinary history. Alban’s entrepreneurial spirit extended beyond the confines of his business. Recognizing the potential of collaboration and symbiosis, he forged partnerships with more than 30 local farmers, empowering them to contribute to his vision.

Currently, over 300 of these farmers, primarily cultivating raspberries, are integral to a supply chain that has penetrated international markets. This move not only bolstered business profitability but also brought the rich flavors of Albanian soil to global tables. Offering a diverse range of high-quality fruits adhering to international ISO standards, these meticulously selected fruits are now relished by people across borders, uniting cultures through the simple joy of nature’s bounty.

Looking at JONI SH Shpk today, we don’t merely see a business; we witness a testament to human potential and the potency of dreams. A once modest venture, stemming from the determination of one individual, has evolved into a symbol of success that has touched the lives of countless individuals.

This narrative underscores that with passion, energy, adaptability, and a clear vision, even the most audacious dreams can materialize, reshaping the landscape of an entire industry.”

Bee Hives in the Picturesque Village

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